Learn more about direct marketing before you execute your first direct mail campaign via Click2Mail.
Studies have shown that black ink on white paper is more easily read by people. The table below shows you how different ink colors on white paper were rated....
Direct Marketing vs. Advertising: What's the Difference? While both aim to boost your business, direct marketing and advertising have distinct goals: Direct Marketing: Think of this as a direct line t...
According to the Direct Marketers Association, there are three major things that make a direct marketing campaign successful, and they are: 1. List (40%) - Target the correct market. Make sure you s...