Carrier route saturation in direct mail marketing means delivering your mail piece to every address along a specific mail carrier's route. Imagine a mail carrier's daily route – they walk or drive down each street, delivering mail to every house. With carrier route saturation, your mailer would be delivered to each of those houses. This is incredibly effective for businesses like restaurants, gyms, and service providers looking to reach a broad local audience.
You can achieve carrier route saturation with Every Door Direct Mail (EDDM), ensuring your message reaches every household on a chosen route without a mailing list.
Here's why EDDM carrier route saturation is a game-changer:
- Cost-effective: EDDM offers significantly lower postage rates compared to traditional direct mail.
- Maximum reach: Saturate your target area and ensure your message is seen.
- Tangible impact: Cut through the digital clutter with a physical mailer that grabs attention.
Contact our Customer Support team to discuss your marketing goals and develop a winning strategy. You can reach us M-F 9 AM to 8 PM Eastern at 866-665-2787 or [email protected].
Carly Brown
Comments