What are PURLs and Why Would You Want to Use Them?

What are PURLs?

PURLs are unique web addresses specifically created for each recipient of your direct mail piece. They typically include the recipient's name or a unique code, making them feel special and recognized. Sometimes, the landing page these PURLs take recipients is also personalized for each recipient.

Why Use PURLs in Direct Mail?

• Increased Personalization: PURLs add a personal touch to your mailings, making recipients feel valued and increasing their likelihood of responding.
• Improved Tracking and Analytics: With PURLs, you can track who visits your website from your direct mail campaign, measure response rates, and gain valuable insights into your audience's behavior.
• Enhanced Call to Action: PURLs create a clear and direct call to action, making it easier for recipients to take the next step, whether it's making a purchase, signing up for a newsletter, or requesting more information.
• Boosted Conversion Rates: By providing a seamless and personalized experience, PURLs can significantly improve your direct mail conversion rates.