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Address Rate Change

Address lists go bad!

Consumer lists: 17 - 19% of the population moves.  7 - 8% experience other changes such as death, marriage and divorce.  This means up to 25% of the population goes from one place to another per year!

Business Lists: Business lists change for other reasons.  34% acquire new hires, 16% change location and 6% experience title changes.  This means up to 56% of business contacts and addresses are bad within a year!

If you're concerned about the accuracy of your list, there are a few things you can do to increase chances of delivery.  Call Customer Support at 866-665-2787 to inquire about simplified address formatting or aquiring a new, up to date mailing list. 

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  1. Carly Brown

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